OUR DRIVES

  

Vision

Each farmer will have access to high quality coffee trees.

Each farmer will produce more and better coffees with each new crop.  

 

   You can understand WHY this is important here.

 

 

 

Mission

To build a community of partners, suppliers and customers that jointly work to improve the access of coffee farmers to hybrid trees, which will help them keep and grow their farms. 

To provide farmers with access to hybrid trees that will help them stay in business.

 

You can understand HOW hybrid trees can be beneficial to farmers here.   

 

 

 

  

Strategy

 We will give back all of our Be Good Coffee brand profits to small farmers, in order to support thousands of them grow their farm operations through adoption of hybrid coffee tree varieties.

     

You can find out more on HOW and WHEN we do this here.

 

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